Diversity is an overriding theme when mapping Africa; this is also the case with the provision of merchant acquiring services -- from Egypt in the north to the highly developed and largest economy in the region, South Africa. In between are huge swathes of the continent's yet untapped markets where card acceptance is virtually non-existent.
In countries, such as Kenya, Nigeria and Tunisia, less than one per cent of adults own a credit card. Only in South Africa does credit card penetration reach levels seen in more advanced markets of the world. Given this situation, our study focuses on eight markets in the continent where credit card usage and acceptance is comparatively more commonplace. Overall, the report highlights a region with enormous potential: where cash is still king, there is ample opportunity to drive up payment card acceptance and, consequently, merchant revenue.
Our research reports describe and analyse the changes taking place in the merchant acquiring landscape and build a comprehensive picture of the industry across seven main global regions: Africa, Asia-Pacific, Eastern Europe, Latin America, Middle East, North America and Western Europe.
See the full list of Africa Country Card Payment Reports.
Verisk Financial Research delivers comparative market and competitor intelligence on merchant acquiring and processing, retail banking, consumer credit, payments cards and e-commerce. Country Reports provide invaluable market and competitor intelligence on card payments markets in 72 countries.
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