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Credit Card Profitability: Eastern Europe

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  • Published Date: September 2014

Eastern Europe can be characterised as a developing market when it comes to credit cards. With the exception of Turkey -- which compares favourably with many Western European markets -- credit card use remains low.

Credit Card Profitability: Eastern Europe examines a region that has been on an upward trend in recent years. Revenue has been fuelled by increasing credit card penetration, billed volume and outstandings. At the same time, the cost-to-income ratio is falling and credit losses have been brought under control. Spending on credit cards is forecast to continue growing in the coming years with Russia leading the way. As credit cards become a more mainstream product, there will be opportunities to scale up profits in the industry.

The report takes a comprehensive look at the region's top nine credit cards markets to unmask the peculiar and individual characteristics of these various countries and answers significant questions, including:

  • What are the dynamics and key metrics behind credit card profitablity?
  • How and why are credit card revenue streams changing?
  • What are the effects of -- and trends in -- credit losses?
  • How do differing consumer attitudes to credit affect profitability?
  • How do the unique characteristics of the region's cards markets affect the region's profit pools?

Credit Card Profitability: Eastern Europe also provides you with critical data for each country, including:

  • card numbers by type, including credit, debit, prepaid
  • billed volume on credit cards (POS, ATM, total)
  • number of transactions on credit cards (POS, ATM, total)
  • average transaction value on credit cards (POS, ATM, total)
  • credit card profitability indicators (rollover rates, net credit losses, interchange fees)
  • Verisk Financial Research's unique credit card profit pool calculation

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