As economic and political uncertainty continues to threaten growth and investment in the West, Asia-Pacific's importance is markedly increasing: the potential, in a word, is massive.
The most attractive feature of Asia-Pacific's credit cards market is its scale. Compared to regions like North America and the Middle East in particular, profit per card is lower in Asia-Pacific, but the size of individual markets means that issuers can hope to build a large customer base to create economies of scale.
The 16 markets included in this report comprise over half of the world's population; the region is the most heterogeneous in the world, with each market having a unique and interesting story to tell. Markets range from emerging to highly developed. Additionally, there are large cultural differences across the region, with key markets presenting unique challenges. Consequently, there are very few players with an extensive regional presence.
Credit Card Profitability: Asia-Pacific also provides you with critical data for each country, including:
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