A Verisk Business
Verisk Financial Research Logo
Sign In
 /  Country Reports  /  Latin America  /  Mexico

Mexico Country Report

Already purchased?
  • Published Date: December 2019

A comprehensive overview of the cards, payments and consumer banking market in Mexico.

What you will learn from this report:

  • What moves are being made by market leaders and key rivals
  • How the nature of acquiring has been changing
  • The preferences shaping credit/debit cardholding patterns
  • The role of alliances and regulations in reshaping Mexico payments
  • Why Mexico mobile money's destiny differs here from elsewhere


  • Despite strong growth in electronic payments, cash remains the overwhelming choice for consumers when making payments in Mexico.
  • Over the 2013-19 period, financial inclusion has increased from 34 per cent to about 41 per cent, boosting Mexico's appeal for the retail banking and payments industries.
  • The level of credit card ownership remained at an average of 30 cards per 100 adults between 2013 and 2019.
  • Debit cards have maintained their dominance with 83 per cent of all Mexico payment cards as of June 2019. Debit card purchase volume will account for over 27 per cent of total debit card billed volume in 2019, up from 18 per cent in 2013.
  • Net interest revenue remains the greatest single contributor to total Mexico credit cards revenue. However, this should change in 2021 as the rollover rate decreases.
  • Visa continues to dominate the credit card networks market, both in terms of cards in issue and billed volume; Mastercard is gaining ground.
  • Citibanamex, followed by BBVA, is the leading institution in terms of both credit cards in issue and outstandings.
  • Traditionally, merchant acquiring has been carried out by the banks directly. However, in recent years, banks have developed merchant acquiring alliances to gain economies of scale and increase coverage.
  • In March 2019, a Mexican regulatory framework for fintechs was legally established, intended to improve both financial inclusion and competitive conditions.

Mexico Payments Research | Report Contents

Key facts
Demographics and the economy
Payments environment
Cards market
Mobile payments
Profit pool
The networks
Key retail banks and issuers
Acquiring and processing
Online acquiring
Regulatory and other cards market information
Appendices: Card Payments Data

Appendix I: Demographics and the economy

  • Demographic and economic indicators
  • Ownership of key consumer devices
  • Internet usage by population

Appendix II: Payments environment

  • Access points
  • Account penetration
  • Consumer payment trends
  • B2C e-commerce payment methods

Appendix III: Cards market

  • Total cards payment metrics
  • Contactless cards metrics
  • Credit card data numbers
  • Total credit cards metrics
  • Credit cards profitability indicators
  • Debit cards numbers
  • Debit cards metrics

Appendix IV: Mobile payments

  • Mobile P2P payments

Appendix V: Profit pool

  • Profit pool

Appendix VI: Card networks

  • Networks' credit card market shares
  • Networks' credit card numbers
  • Networks' credit card billed volume
  • Networks' number of credit card transactions
  • Networks' average credit card transaction value
  • Credit card interchange fees by network
  • Networks' debit card market shares
  • Networks' debit card numbers
  • Networks' debit card billed volume
  • Networks' number of debit card transactions
  • Networks' average debit card transaction value
  • Debit card interchange fees by network

Appendix VII: Key retail banks and issuers

  • Key credit card issuers market shares by credit card numbers
  • Key issuers market shares in credit card outstandings
  • Key debit card issuers market shares by debit card numbers

Appendix VIII: Acquiring and processing

  • Merchant acquirer credit card market share
  • Credit card merchant service charges
  • Merchant acquirer debit card market share
  • Debit card merchant service charges
  • Credit card issuer/issuing processor relationships
  • Credit card acquirer/acquiring processor relationships
  • Credit card issuing processor market shares by card numbers
  • Credit card acquiring processor market shares by the number of POS transactions

Appendix IX: Online acquiring

  • Online merchant acquirer market share

Mexico Payments Report | Entities Referenced

2CheckOut 7-Eleven ABM Aeroméxico Ahorro Drugstores Amazon Amazon Recargable American Express Amex AMIPCI Banamex Banca Afirme Banca Mifel Banco Azteca Banco de México Banco Mexicano Banco Nacional de Mexico Banco Paga Todo Banco Santander Mexico Banco Serfin Banco Walmart BanCoppel Banjercito Bank of America Bankaool Banorte Bansefi Banwire Banxico BBVA BBVA Bancomer BBVA SMS Benavides Bershka Best Buy Blue Label Mexico Blue Label Telecoms Bodega Aurrera Broxel C&A Cabify Carnet Chedraui Circulo de Credito Citi Citibanamex Citigroup Clip CNBV CoDi Comercial Mexicana ComproPago Condusef Conekta CONEVAL Coppel Costco Delta Delta Airlines Dinero Send Diners Club Discover Edenred Efectivale E-Global El Palacio de Hierro Elavon Elektra EVO Farmacias del Ahorro Farmacias Guadalajara Fiesta hotels FIMPE Financial Inclusion Council Finanzas Practicas First Data Fiserv Flap FleetCor Getnet Grupo Bimbo Grupo Chedraui Grupo Elektra Grupo Financiero Banamex-Accival Grupo Invermexico HEB Hipotecaria Nacional Home Depot HSBC Iberia Airlines IFC IFPE Inbursa Inditex Group INEGI Instituciones de Banca de Desarrollo Instituciones de Banca Multiple Interacciones Bank International Telecommunication Union InterPOS Invex ITU Ixe iZettle JCB Lefties Liverpool Los 40 Principales Massimo Dutti Mastercard Mercado Libre Mercado Pago Metro Metrobus Microsoft NAFTA Office Depot One Card OpenPay Oxxo Oysho Pacific Alliance PayIt PayPal PayU Piticó Prosa Pull & Bear Rappi Rayados de Monterrey Red Qiubo Sam's Club Sanborns Santander Santander Central Hispano Scotiabank Sears Senicreb Si Vale Simplify Commerce Sodexo Sofomes Sofomes ENR Sofomes ER Soriana SPEI SPEI Móvil Stradivarius Stripe Suburbia Swap Telcel Telecomm Telefonica Teleton Televisa Radio Tiendas Coppel (2006) ToditoPay ToditoPay Tuyyo Uber United Universidad Nacional Autónoma de Mexico Up Si Vale USMCA Uterqüe Visa Visor Volaris W Radio Walmart Walmart de Mexico World Bank Zara Home Zara


Verisk reports deliver invaluable market and competitor intelligence on payments cards, e-money, acquiring/processing, retail banking, and consumer credit in Latin American countries. A dedicated team of analysts and researchers use both primary and secondary source data and conduct in-depth interviews with senior Latin American industry executives and experts.

See more Latin America Reports or explore the full range of Verisk Cards & Payments Reports for 72 markets worldwide.

To find out more or to discuss subscription options, please email research_enquiries@verisk.com or telephone +44(0)20 7337 4200.