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Romania Country Report

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  • Published Date: June 2017

A comprehensive overview of the cards, payments and consumer banking market in Romania.

ROMANIA CARDS AND PAYMENTS REPORT | KEY FACTS

  • Cash remains the predominant payment mode in Romania. Cash withdrawals accounted for more than three-quarters of payment card billed volume in 2016.
  • The government introduced caps on cash payments in 2015 in an effort to encourage electronic payments in the country.
  • A law which will mandate merchants above a certain size to accept card payments is expected to be passed by parliament.
  • The Debt Discharge Law came into effect in May 2016, giving mortgage holders the right to extinguish their obligation in full by transferring ownership of the property to the creditor.
  • Banks, in response, increased the downpayment requirement on mortgages to as high as 45 per cent. Some banks later reduced this level, subject to new conditions.
  • Credit card profits recovered in 2015 as issuers managed to bring default rates under control. Strong growth in billed volume also boosted revenue.
  • Romania's credit cards market is characterised by a preference for cash advances and high rollover rates. Many cardholders use their cards to obtain cash loans.
  • Visa and Mastercard are neck and neck in terms of both credit and debit cards in issue. There is no domestic network operating in Romania.
  • Global Payments, through a joint venture with CaixaBank and Erste Group (parent bank of Banca Comerciala Romana), is the first major international acquirer to enter the market.
  • E-commerce is growing fast in Romania but cash-on-delivery still dominates as a payment method. There is great potential for the cards industry to capture a larger share of the market in the coming years.

Romania Payments Research | Report Contents

Demographics and Economy:
Outlines the key metrics and trends which influence the development of retail banking and payments in the country:

  • Population structure
  • Income
  • Mobile and internet use
  • Economic data

Retail Banking
Explores the structure of the local banking system, its infrastructure and the leading players. Data includes:

  • Aggregate retail banking indicators
  • Bank branch, ATMs and POS terminals
  • The profitability of top banks

Consumer Finance
Overview of consumer finance in the country. Categories analysed include:

  • Mortgage loans
  • Personal loans
  • Credit card loans
  • Vehicle loans

Credit Cards
Industry-leading credit card coverage. We detail the past present and future of the industry through our data and commentary, including:

  • Market size split by consumer and commercial credit cards: number of cards, transaction volume, billed volume
  • Profit pool analysis
  • Competitive landscape: networks, issuers

Debit Cards:

  • Market size: number of cards, transaction volume, billed volume
  • Competitive landscape: networks, issuers

Prepaid Cards:

  • Market size: number of cards, transaction volume, billed volume

MORE EUROPE CARDS & PAYMENTS REPORTS

Verisk financial reports include detailed market and competitor intelligence on payments cards, e-money, acquiring, retail banking, and consumer credit Europe. Analysts use primary and secondary source data and conduct in-depth interviews with senior industry executives and finance experts.

See more European country reports or explore cards & payments research reports for 72 markets worldwide.

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