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Netherlands Country Report

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  • Published Date: June 2017

A comprehensive overview of the cards, payments and consumer banking market in the Netherlands.


  • Three domestic banks – ING, Rabobank and ABN AMRO – dominate the retail banking and cards markets in the Netherlands.
  • Dutch consumers are highly indebted, with mortgage loans making up over 90 per cent of outstandings.
  • Payment cards are very popular among shoppers in the Netherlands. More than half of all retail purchases are made with cards.
  • Debit cards are overwhelmingly preferred to credit cards, accounting for 96 per cent of card payments in 2016.
  • Low merchant fees on debit cards have encouraged widespread acceptance. Merchants are charged a fixed fee of $0.04 per transaction, half of which goes to the issuing bank.
  • The domestic PIN debit scheme was phased out in 2012 and replaced almost entirely by Maestro cards. Visa is gradually gaining a foothold in the market through their V Pay brand.
  • Credit cards are used mainly for foreign transactions. Two-thirds of transactions on credit cards issued in the country are processed outside the Netherlands.
  • iDEAL, a domestic real-time, online payment method, has proven hugely popular since its launch in 2005, with transactions value hitting $25 billion in 2016.
  • The dominance of iDEAL in e-commerce has limited the potential for credit card issuers to drive volume through online channels – as has happened in other markets.
  • Worldline's acquisition of PaySquare has resulted in a more concentrated acquiring landscape. Two players now control some 80 per cent of the market.

Netherlends Payments Research | Report Contents

Demographics and Economy:
Outlines the key metrics and trends which influence the development of retail banking and payments in the country:

  • Population structure
  • Income
  • Mobile and internet use
  • Economic data

Retail Banking:
Explores the structure of the local banking system, its infrastructure and the leading players. Data includes:

  • Aggregate retail banking indicators
  • Bank branch, ATMs and POS terminals
  • The profitability of top banks

Consumer Finance:
Overview of consumer finance in the country. Categories analysed include:

  • Mortgage loans
  • Personal loans
  • Credit card loans
  • Vehicle loans

Credit Cards:
Industry-leading credit card coverage for the Netherlands. We detail the past present and future of the industry through our credit card data and commentary, including:

  • Market size split by consumer and commercial credit cards: number of cards, transaction volume, billed volume
  • Profit pool analysis
  • Competitive landscape: networks, issuers

Debit Cards:

  • Market size: number of cards, transaction volume, billed volume
  • Competitive landscape: networks, issuers

Prepaid Cards:

  • Market size: number of cards, transaction volume, billed volume


Verisk financial reports include detailed market and competitor intelligence on payments cards, e-money, acquiring, retail banking, and consumer credit in Europe. Analysts use primary and secondary source data and conduct in-depth interviews with senior industry executives and finance experts.

See more European country reports or explore cards & payments research reports for 72 markets worldwide.

To find out more or to discuss subscription options, please email: research_enquiries@verisk.com or telephone: +44(0)20 7337 4200.