Web Analytics

Verisk Financial Research Logo
A Verisk Business
Sign In
 /  Buy Reports  /  Country Reports  /  Europe  /  Italy

Italy Country Report

Already purchased?
  • Published Date: June 2016 – update available January 2020

A comprehensive overview of the cards, payments and consumer banking market in Italy.


  • Italy remains a cash-based society with around 85 per cent of consumer transactions carried out in cash.
  • The high rate of non-performing loans continues to put pressure on the Italian banking sector with the government having to step in to rescue struggling banks.
  • Consumer indebtedness is low by Western European standards with the ratio of total consumer credit to personal disposable income standing at 58 per cent in 2015.
  • Various government initiatives to encourage the use of electronic payments have so far failed to meaningfully change consumer preferences.
  • Italy's prepaid cards market has grown strongly: there are almost twice as many prepaid as credit cards in issue.
  • Prepaid cards are mainly targeted at the unbanked and the young and are proffered as a means of paying on the internet.
  • Over half of all prepaid cards are issued by Poste Italiane. CartaSi is also a leading prepaid issuer.
  • Revolving credit cards are a rarity in Italy: credit card loans make up only 2.5 per cent of non-mortgage consumer credit.
  • The proposed takeover of Intesa Sanpaolo's issuing and acquiring business by CartaSi's parent company, ICBPI, would significantly increase concentration within the credit cards market.
  • CartaSi is currently the largest credit card issuer and acquirer, with Intesa Sanpaolo ranked second in both categories.

Italy Country Report | Table of Contents

Demographics and Economy:
Outlines the key metrics and trends which influence the development of retail banking and payments in the country:

  • Population structure
  • Income
  • Mobile and internet use
  • Economic data

Retail Banking:
Explores the structure of the local banking system, its infrastructure and the leading players. Data includes:

  • Aggregate retail banking indicators
  • Bank branch, ATMs and POS terminals
  • The profitability of top banks

Consumer Finance:
Overview of consumer finance in the country. Categories analysed include:

  • Mortgage loans
  • Personal loans
  • Credit card loans
  • Vehicle loans

Credit Cards:
Industry-leading credit card coverage. We detail the past present and future of the industry through our data and commentary, including:

  • Market size split by consumer and commercial credit cards: number of cards, transaction volume, billed volume
  • Profit pool analysis
  • Competitive landscape: networks, issuers

Debit Cards:

  • Market size: number of cards, transaction volume, billed volume
  • Competitive landscape: networks, issuers

Prepaid Cards:

  • Market size: number of cards, transaction volume, billed volume


Available for 72 markets, Verisk Financial Research Country Reports deliver invaluable market and competitor intelligence on payments cards, e-money, acquiring/processing, retail banking, and consumer credit. A dedicated team of analysts and researchers use both primary and secondary source data and conduct in-depth interviews with senior industry executives and experts.

See more Europe Country Reports or explore the full range of Verisk Financial Research Country Reports.

To find out more about Verisk Financial Research's capabilities or to discuss subscription options, please email: research_enquiries@verisk.com or telephone: +44(0)20 7337 4200.