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Italy Country Report

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  • Published Date: June 2016 – update available June 2020

A comprehensive overview of the cards, payments and consumer banking market in Italy.


  • Italy remains a cash-based society with around 85 per cent of consumer transactions carried out in cash.
  • The high rate of non-performing loans continues to put pressure on the banking sector with the government having to step in to rescue struggling banks.
  • Consumer indebtedness is low by Western European standards with the ratio of total consumer credit to personal disposable income standing at 58 per cent in 2015.
  • Various government initiatives to encourage the use of electronic payments have so far failed to meaningfully change consumer preferences.
  • Italy's prepaid cards market has grown strongly: there are almost twice as many prepaid as credit cards in issue.
  • Prepaid cards are mainly targeted at the unbanked and the young and are proffered as a means of paying on the internet.
  • Over half of all prepaid cards are issued by Poste Italiane. CartaSi is also a leading prepaid issuer.
  • Revolving credit cards are a rarity in Italy: credit card loans make up only 2.5 per cent of non-mortgage consumer credit.
  • The proposed takeover of Intesa Sanpaolo's issuing and acquiring business by CartaSi's parent company, ICBPI, would significantly increase concentration within the Italian credit cards market.
  • CartaSi is currently the largest credit card issuer and acquirer, with Intesa Sanpaolo ranked second in both categories.

Italy Payments Research | Report Contents

Demographics and Economy:
Outlines the key metrics and trends which influence the development of retail banking and card payments in Italy:

  • Population structure
  • Income
  • Mobile and internet use
  • Economic data

Retail Banking:
Explores the structure of the local banking system, its infrastructure and the leading players. Data includes:

  • Aggregate retail banking indicators
  • Bank branch, ATMs and POS terminals
  • The profitability of top banks

Consumer Finance:
Overview of consumer finance in Italy. Categories analysed include:

  • Mortgage loans
  • Personal loans
  • Credit card loans
  • Vehicle loans

Credit Card Payments:
Industry-leading Italian credit card coverage. We detail the past present and future of the industry through our data and commentary, including:

  • Market size split by consumer and commercial credit cards
  • Number of cards, transaction volume, billed volume
  • Italian profit pool analysis
  • Competitive landscape: networks, issuers

Debit Card Payments:

  • Market size: number of cards, transaction volume, billed volume
  • Competitive landscape: networks, issuers

Prepaid Cards:

  • Market size: number of cards, transaction volume, billed volume


Verisk reports include detailed market and competitor intelligence on payment cards, e-money, acquiring, retail banking, and consumer credit in Europe. Analysts use primary and secondary source data and conduct in-depth interviews with senior industry executives and finance experts.

See more European country reports or explore cards & payments research reports for 72 markets worldwide.

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