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Austria Country Report

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  • Published Date: August 2017

A comprehensive overview of the cards, payments and consumer banking market in Austria.

Austria Cards and Payments Market Key Facts

  • Consumer indebtedness is relatively low in Austria with many consumers preferring to finance large purchases through savings.
  • Cash use is high by European standards with some reports suggesting that four out of five consumer transactions are cash based.
  • Revolving facilities on credit cards are rarely used by Austrians. Fewer than two percent of households carry credit card debt.
  • Deferred debit cards are the preferred pay-later cards which, when combined with overdraft facilities, offer a cheaper alternative to revolving credit cards.
  • The rollover rate on credit card outstandings was estimated at just 14.5 percent in 2016.
  • Net interest income accounts for less than five percent of credit card revenue. Issuers are unusually dependent on fee-based income.
  • Debit cards are more widespread than credit cards in Austria and are used on average six times per month compared to 3.8 times for credit cards.
  • Mastercard is the leading card network. It holds a narrow lead over Visa in the credit card segment and has a virtual monopoly in debit cards through its Maestro brand.
  • Banks in Austria primarily issue credit cards through two centralised card companies, Paylife and Card Complete.
  • Six Payment Services and Card Complete dominate the merchant acquiring market. These two companies previously held exclusive licences to acquire for Mastercard and Visa respectively, but the market has since opened up

Austria Country Report Table of Contents

Demographics and Economy:
Outlines the key metrics and trends which influence the development of retail banking and payments in the country:

  • Population structure
  • Income
  • Mobile and internet use
  • Economic data

Retail Banking:
Explores the structure of the local banking system, its infrastructure and the leading players. Data includes:

  • Aggregate retail banking indicators
  • Bank branch, ATMs and POS terminals
  • The profitability of top banks

Consumer Finance:
Overview of consumer finance in the country. Categories analysed include:

  • Mortgage loans
  • Personal loans
  • Credit card loans
  • Vehicle loans

Credit Cards:
Industry-leading credit card coverage. We detail the past present and future of the industry through our data and commentary, including:

  • Market size split by consumer and commercial credit cards: number of cards, transaction volume, billed volume
  • Profit pool analysis
  • Competitive landscape: networks, issuers

Debit Cards:

  • Market size: number of cards, transaction volume, billed volume
  • Competitive landscape: networks, issuers

Prepaid Cards:

  • Market size: number of cards, transaction volume, billed volume


Available for 72 markets, Verisk Financial Research Country Reports deliver invaluable market and competitor intelligence on payments cards, e-money, acquiring/processing, retail banking, and consumer credit. A dedicated team of analysts and researchers use both primary and secondary source data, and conduct in-depth interviews with senior industry executives and experts.

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