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Thailand Country Report

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  • Published Date: November 2017

A comprehensive overview of the cards, payments and consumer banking market in Thailand.


  • Household debt is relatively high in Thailand for an emerging market. Outstanding consumer loans totalled 146 per cent of disposable income in 2016.
  • Credit cards account for the majority of card purchases in the country. The Bank of Thailand (BOT) tightened regulations on credit card lending in 2017 to discourage excessive consumer debt.
  • Thailand remains a cash dominated society though four in five adults have a bank account.
  • Thai authorities are actively engaged in encouraging the adoption of electronic payments in the country.
  • The BOT and the Thai Bankers Association (TBA), are currently implementing a five-year strategic plan aimed at reducing cash use and encouraging electronic payments.
  • In October 2016 the government launched a national e-payment scheme, PromptPay, to simplify the transfer of funds by mobile phone.
  • Under new regulations issued in 2016, all new debit cards issued by Thai banks must use a domestic network.
  • In addition, all new debit cards issued must be chip-based and by the end of 2019, all existing cards must be migrated.
  • Acquiring is carried out by the leading issuers with favourable pricing for on-us transactions offered to merchants.
  • Under the national e-payments plan, debit card merchant fees are being reduced to encourage greater use of debit cards for payment purposes.

Thailand Payments Research | Report Contents

Demographics and Economy:
Outlines the key metrics and trends which influence the development of retail banking and payments in the country:

  • Population structure
  • Income
  • Mobile and internet use
  • Economic data

Retail Banking:
Explores the structure of the local banking system, its infrastructure and the leading players. Data includes:

  • Aggregate retail banking indicators
  • Bank branch, ATMs and POS terminals
  • The profitability of top banks

Consumer Finance:
Overview of consumer finance in the country. Categories analysed include:

  • Mortgage loans
  • Personal loans
  • Credit card loans
  • Vehicle loans

Credit Cards:
Industry-leading credit card coverage. We detail the past present and future of the industry through our data and commentary, including:

  • Market size split by consumer and commercial credit cards: number of cards, transaction volume, billed volume
  • Profit pool analysis
  • Competitive landscape: networks, issuers

Debit Cards:

  • Market size: number of cards, transaction volume, billed volume
  • Competitive landscape: networks, issuers

Prepaid Cards:

  • Market size: number of cards, transaction volume, billed volume


Verisk financial reports include detailed market and competitor intelligence on payments cards, e-money, acquiring, retail banking, and consumer credit in the Asia Pacific region. Analysts use primary and secondary source data and conduct in-depth interviews with senior industry executives and finance experts.

See more Asia-Pacific Country Reports or explore the full range of cards and payments reports available for 72 markets worldwide.

To find out more or to discuss subscription options, please email: research_enquiries@verisk.com or telephone: +44(0)20 7337 4200.