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Taiwan Country Report

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  • Published Date: March 2018

A comprehensive overview of the cards, payments and consumer banking market in Taiwan.


  • Taiwan's banking market is extremely competitive with the top five banks accounting for just over a quarter of total assets.
  • Growth in consumer loans is being driven by growth in the mortgage market.
  • Non-mortgage credit outstandings fell 15 per cent between 2011 and 2016.
  • The country's credit cards market is showing signs of growth following a long period of decline after the bubble burst in 2006.
  • Outstandings declined every year for a decade and stood at just 20 per cent of peak levels by the end of 2015.
  • The Premium card segment has been a key growth area in recent years as issuers focus on the affluent segment, which carries lower risk.
  • Debit cards have been slow to take off in Taiwan; however, the international networks and issuers have begun to focus more on this area in recent years.
  • This has resulted in increased use of debit cards for purchases. Debit cards now account for just over ten per cent of total card purchase volume.
  • Mobile payments are growing in popularity. Android Pay, Samsung Pay and Apple Pay were all launched in Taiwan in the first half of 2017.
  • To compete with these services, the Ministry of Finance in collaboration with local banks launched a QR code-based mobile payment system called Taiwan Pay.
  • The National Credit Card Centre (NCCC), which is owned by 28 banks, is the leading merchant acquirer in Taiwan.

Taiwan Payments Research | Report Contents

Demographics and Economy:
Outlines the key metrics and trends which influence the development of retail banking and payments in the country:

  • Population structure
  • Income
  • Mobile and internet use
  • Economic data

Retail Banking:
Explores the structure of the local banking system, its infrastructure and the leading players. Data includes:

  • Aggregate retail banking indicators
  • Bank branch, ATMs and POS terminals
  • The profitability of top banks

Consumer Finance:
Overview of consumer finance in the country. Categories analysed include:

  • Mortgage loans
  • Personal loans
  • Credit card loans
  • Vehicle loans

Credit Cards:
Industry-leading credit card coverage. We detail the past present and future of the industry through our data and commentary, including:

  • Market size split by consumer and commercial credit cards: number of cards, transaction volume, billed volume
  • Profit pool analysis
  • Competitive landscape: networks, issuers

Debit Cards:

  • Market size: number of cards, transaction volume, billed volume
  • Competitive landscape: networks, issuers

Prepaid Cards:

  • Market size: number of cards, transaction volume, billed volume


Verisk financial reports include detailed market and competitor intelligence on payments cards, e-money, acquiring, retail banking, and consumer credit in the Asia Pacific region. Analysts use primary and secondary source data and conduct in-depth interviews with senior industry executives and finance experts.

See more Asia-Pacific Country Reports or explore the full range of cards and payments reports available for 72 markets worldwide.

To find out more or to discuss subscription options, please email: research_enquiries@verisk.com or telephone: +44(0)20 7337 4200.