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Philippines Country Report

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  • Published Date: May 2021

A fully researched survey of the cards, payments and consumer banking market in the Philippines, with perceptive commentary backed by relevant data.
Given the young population, a Covid-accelerated migration to digital and mobile money and QR on the rise, major opportunities are opening.
With so many unbanked people and low card ownership, QR payments present a new and relatively frictionless way for the financially excluded to access payments. Remittances from overseas workers, too, remain a significant opportunity.
The Philippines remains a cash-heavy society with a large unbanked population. However, aided by the low uptake of traditional financial services, the already popular mobile wallet usage is forecast to surge.
A new instant payments service, InstaPay, was launched in 2018, which should encourage innovation in the payments sector and accelerate digital payments.
The central bank introduced a national QR Code standard in 2019, with implementation now underway. Interoperability should create a more user-friendly market.

This is what you will learn from this report:

  • What the challenges are for credit card growth.
  • How debit and credit cards are perceived.
  • Where prepaid cards are being used.
  • Why mobile payments are becoming so popular.
  • Which revenue streams have been improving.


Philippines Payments Research | Report Contents

Key Topics
Demographics and the economy
Payments environment
Cards market
Mobile payments
Profit pool
The networks
Key retail banks and issuers
Acquiring and processing
Online acquiring
Regulatory and other cards market information

Appendices: Payments Data

Appendix I: Demographics and the economy

  • Demographic and economic indicators
  • Ownership of key consumer devices
  • Internet usage by population

Appendix II: Payments environment

  • Access points
  • Account penetration
  • Consumer payment trends
  • B2C e-commerce payment methods

Appendix III: Cards market

  • Total cards payment metrics
  • Credit card numbers
  • Total credit cards metrics
  • Credit cards profitability indicators
  • Debit cards numbers
  • Debit cards metrics

Appendix IV: Mobile payments

  • Mobile money metrics

Appendix V: Profit pool

  • Profit pool

Appendix VI: Card networks

  • Networks' credit card market shares
  • Networks' credit card numbers
  • Networks' credit card billed volume
  • Networks' number of credit card transactions
  • Networks' average credit card transaction value
  • Credit card interchange fees by network
  • Networks' debit card market shares
  • Networks' debit card numbers
  • Networks' debit card billed volume
  • Networks' number of debit card transactions
  • Networks' average debit card transaction value
  • Debit card interchange fees by network

Appendix VII: Key retail banks and issuers

  • Key credit card issuers market shares by credit card numbers
  • Key issuers market shares in credit card outstandings
  • Key debit card issuers market shares by debit card numbers

Appendix VIII: Acquirers and processing

  • Merchant acquirer credit card market share
  • Credit card merchant service charges
  • Merchant acquirer debit card market share
  • Debit card merchant service charges
  • Credit card issuer/issuing processor relationships
  • Credit card acquirer/acquiring processor relationships
  • Credit card issuing processor market shares by card numbers
  • Credit card acquiring processor market shares by the number of POS transactions

Appendix IX: Online acquiring

  • Online merchant acquirer market share

Philippines Country Report | Selected Extracts


Demographics and Economy
The country's population was 108.8 million at the end of 2020. People aged 15 or older comprised 69.7% of the population in 2020. According to the official statistician, the population is expected to reach 125 million by 2030.

Payments Environment
The Philippines remains a cash-heavy society: some 79% of the value of payments were made using cash during 2020. This is largely due to informal activity, which takes up to 60% of the entire economy, and the large size of the unbanked adult population.

Payment Cards Market
Cash remains the predominant payment method in the Philippines. Nonetheless, there has been positive transaction growth using cards, albeit at a very slow pace, on foot of promotions by acquirers and issuers, as well as the growing popularity of e-commerce.

Mobile Payments
Filipinos are increasingly using mobile payments, with active e-money accounts increasing from 8.8 million in 2019 to around 14.2 million in 2020. Covid-19 and its countermeasures provided a considerable uplift to the already significant expansion of mobile payments.

Profit Pool
Credit cards are overwhelmingly used as a means of payment in the Philippines; around 95% of credit card billed volume and credit card transactions were made at the POS and 4% online in 2020.

Card Networks
At the end of 2020, Mastercard and Visa had a combined market share of 95% in terms of card numbers; the remaining share was divided among Diners Club, American Express and JCB. While the national scheme dominates the debit cards market, there has been an increase in internationally branded cards.

Key Retail Banks and Issuers
The Philippines is composed of a variety of banks, broadly divided into 464 universal and commercial banks (UCBs), 48 thrift banks, and 441 rural and cooperative banks, as well as a growing number of non-bank financial institutions, some of which perform quasi-banking activities.

Acquiring and Processing
Citibank Philippines is the largest foreign commercial bank in the country in terms of assets, revenue, and profitability. It also operates the Institutional Clients Group (ICG), a leading provider of financial services in the Philippines. Most banks in the Philippines carry out in-house processing as, according to industry sources, the cost of outsourcing to external processors is normally higher.

Online Acquiring
(The e-commerce market in the Philippines is small compared to other countries in the region; it accounted for about 4% of the total retail sales here in 2020. Despite an above-average internet and smartphone penetration, various challenges are hampering the growth of e-commerce.

Regulatory and Markets Information
The central bank, Bangko Sentral ng Pilipinas (BSP), approved a framework in November 2020 allowing the creation and licensing of digital banks as part of the effort to extend financial services. According to the BSP, the ruling was a result of Filipinos increasingly turning to digital banking.

Philippines Payments Report | Entities Referenced

ADB
Alibaba
American Express
Amex
and Union Bank
ANZ
Asian Development Bank
AsiaPay
BancNet
Banco De Oro Unibank
Bangko Sentral ng Pilipinas
Bank of the Philippine Islands
BDO
BDO Unibank
BillEase
BPI
BSP
Cashalo
Cathay Pacific Airlines
CCAP
CIMB
Citi
Citibank Philippines
Citigroup
Credit Card Association of the Philippines
Diners Club
Discover
Dragonpay
EastWest Bank
East-West Banking Corporation
El Banco Espanol Filipino de Isabel II
ExpressNet
GCash
Globe Telecom
Home Credit
HSBC Philippines
ICG
IMF
ING Bank
InstaPay
Institutional Clients Group
International Monetary Fund
International Telecommunication Union
ITU
JCB
Jungle
Komo
KrisFlyer
Land Bank of the Philippines
Landbank
Lazada Philippines
LBP
Light Rail Transit Authority
LRTA
Mastercard
MCC
MegaLink
Metro Rail Transit Corporation
Metrobank
Metrobank Card Corporation
Metropolitan Bank and Trust
Monetary Board
MRT
National Retail Payment System
North Luzon Expressway
NRPS
Oriente
Pag-IBIG
PayEasy
PayMaya
PESONet
PesoPay
Philippine Airlines
Philippine Statistics Authority
Philippines National Bank
Philippines Savings Bank
Philippines Veterans Bank
Plentina
PNB
PSA
PSB
QR Ph
RCBC Bankard
Rizal Commercial Banking Corporation Bankard
Security Bank
Shopee
Singapore Airlines
SM Group
Smart Communications
Standard Chartered
Sterling Bank of Asia
TendoPay
Union Bank of the Philippines
Visa
WeePay
World Bank

MORE ASIA-PACIFIC CARDS & PAYMENTS REPORTS

Verisk financial reports include detailed market and competitor intelligence on payments cards, e-money, acquiring, retail banking, and consumer credit in the Asia Pacific region. Analysts use primary and secondary source data and conduct in-depth interviews with senior industry executives and finance experts.

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