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Pakistan Country Report

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  • Published Date: April 2016 – update to be published October 2021

A comprehensive overview of the cards, payments and consumer banking market in Pakistan.


  • Pakistan has a large and fast-growing population which stood at 190 million in 2015.
  • Financial inclusion continues to be a major priority in Pakistan with just one in seven adults having a bank account.
  • Pakistan's retail banking market is fragmented, with the top five banks accounting for just 37 per cent of assets.
  • The Pakistani government and central bank have been taking initiatives to decrease the dependence on cash and increase the reach and penetration of electronic payments throughout the country.
  • In May 2015, the SBP partnered with the World Bank Group to launch the National Financial Inclusion Strategy (NFIS).
  • In addition, the SBP announced a five-year strategic plan in August 2015 – SBP Vision 2020 – with the objective of achieving six key goals relating to banking and payments by 2020.
  • In April 2016, the SBP and 1Link, a consortium of major banks, launched PayPak, Pakistan's first domestic debit scheme.
  • International networks currently dominate the landscape with Visa the market leader in both credit and debit cards.
  • Branchless banking is growing at a phenomenal rate, with the number of customers trebling to 15 million in 2015.
  • Despite three years of strong growth, consumer credit outstandings in Pakistan remain below pre-crisis levels.

Pakistan Payments Research | Report Contents

Demographics and Economy:
Outlines the key metrics and trends which influence the development of retail banking and payments in the country:

  • Population structure
  • Income
  • Mobile and internet use
  • Economic data

Retail Banking:
Explores the structure of the local banking system, its infrastructure and the leading players. Data includes:

  • Aggregate retail banking indicators
  • Bank branch, ATMs and POS terminals
  • The profitability of top banks

Consumer Finance:
Overview of consumer finance in the country. Categories analysed include:

  • Mortgage loans
  • Personal loans
  • Credit card loans
  • Vehicle loans

Credit Cards:
Industry-leading Pakistan credit card coverage. We detail the past present and future of the industry through our credit card data and commentary, including:

  • Market size split by consumer and commercial credit cards: number of cards, transaction volume, billed volume
  • Profit pool analysis
  • Competitive landscape: networks, issuers

Debit Cards:

  • Market size: number of cards, transaction volume, billed volume
  • Competitive landscape: networks, issuers

Prepaid Cards:

  • Market size: number of cards, transaction volume, billed volume


Verisk financial reports include detailed market and competitor intelligence on payments cards, e-money, acquiring, retail banking, and consumer credit in the Asia Pacific region. Analysts use primary and secondary source data and conduct in-depth interviews with senior industry executives and finance experts.

See more Asia-Pacific Country Reports or explore the full range of cards and payments reports available for 72 markets worldwide.

To find out more or to discuss subscription options, please email: research_enquiries@verisk.com or telephone: +44(0)20 7337 4200.